At Microsoft Build 2025, a new integration standard called the Model Context Protocol (MCP) was introduced. This standard enables AI agents to interact directly with live databases, software tools, and other systems in real time. This development reflects a growing demand for AI that can function within highly specific business settings, not just generate text or summarize articles.
One of the first tools to implement MCP was Gieni AI, a market intelligence platform created by Zurich-based Orderfox Schweiz AG. For a company previously known for its CNC manufacturing platform, this was a notable shift into a different category: business intelligence embedded into daily workflows.
Gieni is not a general-purpose AI. It was built to analyze markets, assess competition, and deliver real-time insights to decision-makers, without requiring a separate analyst team or additional software.
A Company Built Around Business Friction
Orderfox is the company behind two AI-driven platforms: Partfox, which focuses on CNC procurement, and Gieni, a market intelligence tool. Partfox actively helps buyers and manufacturers connect globally while eliminating commission-based pricing models.
While supporting users on Partfox, the team at Orderfox identified a deeper challenge. Clients needed better access to market data – data that was often slow to interpret, fragmented across systems, and inaccessible to teams without dedicated analysts.
Gieni was initially developed to meet this need within the Partfox ecosystem, offering deeper supplier and market insights. But as demand grew, it became clear that the technology had broader relevance.
“We built Gieni because we understood that the data powering Partfox is incredibly valuable and not easily accessible to the players in the industry,” said Derek Tanner, CEO of Orderfox. “That’s when we saw the big potential of our data solution as it directly responds to the industry’s need for real-time, on-demand intelligence.”
Instead of relying on human researchers or expensive external analysts, businesses using Gieni can now access a conversational AI agent embedded within Microsoft Teams or Outlook. The platform generates tailored market reports in minutes, drawing from a proprietary index of over 380 million web pages and 7 million company profiles. Using a multistage process that includes semantic search and zero-shot classification, Gieni delivers highly specific insights without requiring prior user training.
Selected by Microsoft for a Reason
Microsoft’s Model Context Protocol (MCP) was developed to solve a growing problem: AI tools were becoming more capable, but most still operated in isolation from the software environments companies rely on. MCP enables agents to work within Microsoft Copilot Studio and access external APIs or data streams directly.
Gieni was referenced at Build 2025 by Microsoft as an example of vertical AI integration within the new MCP framework. While the platform itself was not demonstrated, its inclusion in the showcase highlighted its role in advancing embedded, contextual AI capabilities across Microsoft 365 tools.
Gieni is particularly valuable for teams in procurement, finance, and market research. In practical terms, it means that instead of consulting third-party research firms or internal analysts, users can pull live, contextual data into Excel, use it in a meeting via Teams, or add it to emails with minimal delay.
What This Means for Business Intelligence
The business intelligence sector is undergoing a transition. Traditional tools like reports from large consultancies are slow and costly. On the other hand, most generative AI tools are either too general or too unreliable for use in operational planning. Gieni occupies the space in between: it automates part of the research process but does so with a focus on accuracy, structure, and verifiable sources.
This strategy could set a standard for future AI tools, especially as companies become more cautious about integrating systems that offer flashy demos but limited functional value.
“At Gieni AI, we’re thrilled to enhance Copilot’s capabilities, enabling users to navigate complex markets with confidence and clarity, all without leaving their familiar tools,” said Timur Göreci, Chief Revenue Officer at Orderfox.
That pragmatism defines Orderfox’s approach across both of its products. Partfox, though not part of the Microsoft partnership, continues to grow steadily in the manufacturing space. Gieni, however, is now clearly the focus of the company’s growth strategy.
Outlook
Gieni enters a competitive enterprise AI space with strong momentum. Its combination of technical depth, seamless integration into a trusted platform, and focus on solving real business challenges positions it as a standout solution in the field.
Orderfox didn’t set out to become an AI company. But by focusing on overlooked inefficiencies and building for existing systems rather than speculative ones, it has become one of Microsoft’s closest collaborators in applied AI. What happens next will depend less on marketing and more on how often business users reach for it when real work needs to be done.
